In the world of home building, partnerships are key to delivering the highest quality products and services to homeowners. One such successful collaboration is between Kirkwood Homes - a renowned luxury homebuilder - and Laings. This strong partnership is grounded in shared values and a commitment to quality, which is why it has lasted for decades.
We recently caught up with Shirley Craig, Kirkwood Homes' Sales Manager, to explore the reasons behind the business’ long-standing partnership with Laings, delving into the benefits and what sets us apart from competitors…
How long have you worked with Laings and why did you decide to partner with them?
“We have had the pleasure of working alongside Laings for decades! Kirkwood and Laings are Aberdeenshire family-based companies and although both businesses were much smaller operations in the past, the Directors at Laings had similar values to Kirkwood’s in terms of supplying quality products. This in turn resulted in the growth and partnership which stands to this day.”
What do Laings supply to Kirkwood Homes?
“Laings supply bathrooms and complete kitchens to all Kirkwood developments. Each of our customers will enjoy a quality German kitchen and professional installation within their new home, regardless of the development/location!”
What are the key benefits of having a dedicated partner like Laings for kitchen installations?
“Laings, like Kirwood, are a local family-owned business - and our core values certainly align. We work closely with the Commercial Director, Janice, and her team to ensure smooth operating procedures are in place - from the initial customer order to the final installation. Laings are a ‘one-stop-shop’ for Kirkwood, ensuring a simpler ordering system and real peace of mind.”
What sets Laings apart from their competitors?
“The range of quality products, great communication and professional installations - and of course, their superb premises in Inverurie where potential clients can view their impressive range of kitchens, bathrooms and storage solutions."
What feedback have you received from homeowners about the Laings kitchens in their new homes?
“The feedback from our customers is incredibly positive. Nowadays, the kitchen is the hub of the home and our clients truly love their quality kitchens, which are not only durable but also stylish and on-trend.”
What do you appreciate most about the working relationship between Kirkwood Homes and Laings?
“The fantastic communication; if an item is discontinued or a delivery from overseas is delayed, we are informed at speed. Usually, by that stage, Laings have found an alternative item or arranged a new delivery, so we are always on schedule with our dates.”
What advice would you give to other housebuilders considering a partnership with Laings?
“It’s very easy to be ‘impressed’ with other companies who seem to be offering a similar product, however, the service levels and professional installation are equally important to achieve the end result - and this is what sets Laings apart from the competition."
Ready to partner with a luxury kitchen, bathroom and bedroom supplier you can trust? Discover more about how we can support your next commercial project…
